archive - issue 18

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  • 10 Characters

    By Anton Krueger
    Nurse Marie Her lapel is a little faded and her lipstick slightly smudged in the corner of her mouth. “It’s an easy job,” she
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  • A Cry for Help

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  • A selection from a series of polaroids and paintings "We are Definitely Heroes" that calls into question our self-obsessed nature through the lens of
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  • a perspective

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  • A shortish life in 15 shortish paragraphs   1.       Birth From the start it was all hard work. Later her blue-eyed brothers and sisters made
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  • All the World

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    Hours spent dreaming herself a role in an infinite movie reel of lives; string theory says she’s living them; somewhere she moved to a
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  • Commuting in Jozi

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  • Constellations

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    For Ryan   We were meant to be characters: two queer geeks with a Tarot set.   Setting: the day of the velveteen stage,
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  • de-identified

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    de-identified examines the impact of facial recognition technology on individual privacy.  Using augmented portraits of 19th century women and an imagined narrative, de-identified explores how
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  • do you

    By Anton Krueger
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  • gogogo is in love

    By esethu esethu
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  • Hugh Hervey Walker

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  • I am very angry

    By James Chapangara Mugabe
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  • I doodled your name by force

    By Naggayi Lydia Sanyu
    I doodled your name by force. Yes please. I was not going to be that girl who'd pass through her teenage years without ever
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  • It is

    By Kyle Allan
    It is.   It is a ball surrounded by lightning and the mercy of cosmic rays being hurled through space, again and again finding
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  • Joseph: Starlin

    By Joseph Claassen
    Joseph: Starlin He rolls up on me while I’m whatsapping calls softly from the side to not scare meout here in the city’s dukderma man
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  • Kinoti's Flower Bud

    By Michael Thuo
    A green writer is one in constant motion. This motion is in the state of mind: seeking ideas, inspiration and appealing to the yet
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  • La femme obscur

    By Lunette Elle Warren
    She’s a natural brunette. She has an incurable case of Resting Bitch Face. She’s a poet. She’s a dirt road that stretches into the
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  • 1.   I hid in the church after they left. Some of the stained glass had been broken, and the plain sunlight bled into
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  • Meeting Kasiobi

    By Mariam Sule
    Few things have evoked my empathy like the evening I spent with a beautiful man named Kasiobi who has lost an ability that I
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  • Mostly about a Beetle

    By Anthea Garman
    Ken’s red beetle 1963 – I am three years old. I pose against the beetle in the way I have seen my mother do. Fat
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  • Mountain Heart

    By Maria Kjartans
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  • My Grandmother's Name

    By Louella Sullivan
    In her 70s the rigid clack of a label maker stamped out her neat name to be stuck spirit-level straight on cupboards, Tupperware, biscuit
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  • Nairobi Is A Quick Lover

    By Waiganjo Ndirangu
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  • There’s an old proverbial postulate that the commercial competitive market model seeks to create the best possible goods at the lowest possible prices (now,
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  • Image Gallery Character resonating out hard into the environs: with physical manifestations in Heaven and Earth; for better or worse; meteorologically, geologically, technologically; synthesising
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  • The Garden's Memory

    By Louella Sullivan
    A garden is harder than a marriage you can’t throw sex or wine at it to pacify the wilderness that threatens.   A garden
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  • The Gathering

    By Emmanuel Uweru Okoh
      Now I ask... What do you see? Eyes with shades of variedness Eyes of diverse vision A hundred feet in this room A
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  • The prisoner

    By Carla Chait
    The clink-clink of chains along the corridor of area 354 is indicative of the approach of a prisoner. A prisoner is approaching and I
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  • The Running Man

    By Theodore Senene
    If you happened to be seated in the third coach of the 10 o'clock train heading west,  watching the luscious green countryside flash by,
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  • By the time they reached one hundred kilometres outside Kamieskroon, on the way to Cape Town, the rhythmic tikketu-tikketu of train meeting track had
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Eugene Motsotsa

Eugene Motsotsa

Creative Writer, Business Writer, Financial Activist, Entrepreneur, and Investor.

Thursday, 06 October 2016 02:51

Sir Churge, Father Obsolescence

There’s an old proverbial postulate that the commercial competitive market model seeks to create the best possible goods at the lowest possible prices (now, I have always wondered why a product that normally costs one-thousand dollars would be abated to a two-hundred dollars sale. Is it true that the business horse is as loyal and compromising to customers as it appears to be, or was that good’s firsthand de facto price, in fact, two-hundred dollars. Interestingly, the commercial mouthpiece calls this mode of business a discount sale or customer appreciation, however, if we were to be unadorned and give this model a foolproof view; it would be valid to pronounce that the horse is running on a made-up loss or a sizeable profit, of course, considering its product’s original price: $200 to a hoax commercial price of $1000.) 

The claim is essentially the incentive concept which justifies market competition relative to the assumption that the result is the production of higher quality goods. Mr. Vauloo Jr., son of Mr. Moor Vauloo: a man of stature and integrity, the first Jewish descendent who emanated from a destitute background to building a successful automobile manufacturing business. He formed a four-pronged vertical integration strategy that involved Mr. Martin Woz an electronic computer specialist, Dr. Collen Camshire Oil and high strength plastic producer, Morris Foreman a steel and nonferrous metal supplier. This merger helped to architect “Vauloo Automobiles Enterprise Inc.”. It provided one of the best automobiles in that era. The automobile was a super car; it had durability, simple systems with high resistance to severe overloads and extremes in operating conditions, High-speed, Passenger comfort options, Good engine performance, and High-speed handling and vehicle stability. It had the best Chassis, Engine, Lubrication, Cooling systems, Electric systems, Transmission, and other mechanical subsystems such as Axles etc. the vehicles were not expensive; they were very affordable. This could be because of the gold standard system that was used at the company’s vicinity. Nevertheless, its customers were very happy. There was no need for repairing because the automobiles were everlasting machines. In essence, when Vauloo Enterprise Inc. built a vehicle for you from scratch, they naturally built it out of the best most durable material possible, with the intent for it to last as long as possible. When Mr. Vauloo was interviewed, he said that “why would my company make something poor knowing that we’d have to eventually do it again and expand more materials and energy. It’s inhumane to claim high prices with low quality. Other businesses need to understand that”. Consequently, after 30 years of satisfied customers and high quality goods at reasonable prices, the state’s president proclaimed that the gold standard would be thrown off and the advent of the paper (fiat) money was about to engulf the whole world. In other words, price instability, deficit production, glorified economies of scale and unaccountable credit were imminent. With significant entrances of new companies in the automobile industry; Mr Vauloo’s enterprise was eroded, particularly by Byron Sir Churge’s “Suzerain Automobiles”. Sir Churge monopolized the vehicle industry, subsequently, receiving huge attention from the press and the general public. He had interviews from the left to the right flank. At this stage, Mr. Vauloo had died a mysterious dead (he was allegedly assassinated at his remote house in blackheath). Henceforth, Vauloo Jr., now an activist of his father’s notions about the automobile industry, took it upon himself to expose and nullify Sir Churge’s claims of revolutionising the automobile industry by providing the best possible vehicles at the lowest possible prices. The public were electrified by this model, most people were impressed and they anxiously supported Sir Churge, but, some were suspicious of Suzerain Automobiles and skeptical of Mr Sir Churge views. Rumours told that he under pays staff, creates cheap steel and oil—including brutal killings of stubborn competitors (Mr. Moor Vauloo as the ultimate victim) and took over their businesses. These allegations or hearsays got to the hawks causing Sir Churge’s every aspect of his life to be probed from his finances to his personal background. There was a relatively large group that didn’t like Sir Churge but they admired Mr Vauloo Jr. They usually attended his public conferences every Saturday which were aimed at overthrowing Sir Churge’s empire. As Mr Vauloo Jr. approached the podium his fully-fledged advocates roared with enthusiasm, smiling, he then gestured the audience to sit down. He moved away from the stand holding a microphone to stand closer to the front-seated audience, and said “my father said that it is technically impossible to produce the best of anything if a company is to maintain a competitive edge and hence remain affordable to the consumer. Yes, it is scientifically impossible for Suzerain Automobiles to produce the best of vehicles if it is to maintain a competitive edge and simultaneously remain affordable to you. Literally, everything created and set for sale by them is immediately inferior the moment it is produced. 

Due to Sir Churge’s methods it is a mathematical impossibility to make the most scientifically advanced, efficient, and strategically sustainable vehicles. This is due to the fact that his market system requires that cost-efficiency exists at every stage of production from the cost of labor, materials and packaging. Thus, his competitive strategy is to make sure that the public buys their cars rather than from a competing producer which is doing the exact same thing as Suzerain Automobiles to make their goods both competitive and affordable. The crowds’ harmony with Mr Vauloo speech was as loud as honks in a Chinese city traffic. He continued, this wasteful consequence of the system is intrinsically obsolescence. In fact, even the bureaucracy of the economic system who are closely connected to Sir Churge are to blame. Based on a simple fact that their fundamental governing principle of their market economics; one that is strictly taught to students as true is that nothing produced can be allowed to maintain a lifespan longer than what can be endured in order to ensure frequent consumption. In other words, it is critical to the policy makers, especially Sir Churge that vehicles breakdown, fail or expire within a certain amount of time. As the founding fathers of it, planned obsolescence is the backbone of their underlying market of every car produced in cooperation and existence. While, Sir Churge and his overlords would admit to such a strategy outright. What they do is hide behind the method to make vehicles competitive and affordable. As fired as he was, he paused for a moment, and looked at his audience and said, my people with the advancement of technology creating a sustainable durable product would be as easy as overturning Sir Churge’s system. 

So, as you have experienced with your vehicles, if it was not wasteful enough that Sir Churge’s system inherently cannot allow the most durable efficient vehicles to be produced. Sir Churge as the father of obsolescence creatively planned that your vehicles breakdown after a few years of usage, he planned that you waste your hard earned money by coming back to him to buy another vehicle or its parts. With his planned obsolescence he deliberately recognizes that the longer any vehicle is in operation, the worse it is to sustain cyclical consumption and profit. Which is not the case, as you would know my father produced sustainable cars but he still managed to generate profit. What he did is that he did not focus on making and selling cars, he also sold the vehicle’s raw materials, and its secondary parts to other producers in different countries. My father’s era with its policy makers believed in the conservative dealership which are ultra-specialization, counter-purchase, buy-back approach, offset and switch trading. Of course, these approaches were supported by strict government policies and the leading gold standard rule. And this was changed because it constraint a few selfish and greedy capitalists such as Sir Churge who want to have all by themselves. “Value” as I called him was not a communist but he was a firm believer in equality and transparency. In other words, according to Sir Churge, product sustainability is inverse to economic growth, hence, there’s a direct reinforced incentive to make sure that lifespan is short of any given good produced. [Laughing] Mr. Vauloo Jr. said, In fact, they believe that the system cannot operate any other way. Now, as if he was possessed by a spiritual overlord, Mr Vauloo, walked back to the podium and placing the microphone in its handle he said, take one glance at the sea of land fields now spreading across the world; they show the obsolescence reality. There are now billions of cheaply made automobiles and other products each full of precious difficult to mine materials now rotting in waste piles usually due to malfunction or obsolescence of small parts, which in a conservative society one that my father advocated and one that you support could likely be fixed or updated and the life of the good extended.

Unfortunately, as efficient as that may seem in our physical reality, living in an efficient planet with efficient resources it is explicitly inefficient with respect to Mr. Sir Churge (the father of obsolescence) and the current market economy. To put it into a phrase…” (As he said this, a tall pale guy in the far-left end of the front-row seat stood swiftly pulling out something black and long as if it were gun. I couldn’t see because I was seating in the far-right of the fourth row but as I were trying to discern what that was, gunshots ran to Mr. Vauloo Jr. one hitting his head and the other two marked his chest, unconscious, he fell. The assassinator [Shacking] pulled out a short-gun and shot himself in the mouth. And shocked, I looked at the projector screen and read out Mr. Vauloo Junior’s last words of his presentation: Efficiency, Sustainability, and Preservation are the enemies of our economic system. Obviously, the phrase pertinent to Sir Churge, it justified the cruel some act of surcharging (Sir Churging) people on obsolesced vehicles—inter alia.